International Journal of English Literature and Culture

International Journal of English Literature and Culture

Vol. 11(2), pp. 44-52, June 2023

 ISSN: 2360-7831

https://doi.org/10.14662/ijelc2023030

 

Review

 

Explication of the Nexus between the Growth of New Media and Media Access in Nigeria

 

Sulaiman Yau Sule

 

Department of Mass Communication, Bayero University, Kano

Accepted 28 June 2023

Abstract

 

This study investigates how new media has influenced media access in Nigeria. The rise of digital platforms and smartphones has transformed the availability of media content. It also discussed the evolution of both print and broadcast media in Nigeria regarding media access. This is because it will be difficult if not impossible to discuss the issue of media access in Nigeria without looking at the socio-political factors that led to the establishment of these media organizations. The research explores the expansion of media access in Nigeria through new media, including increased information availability, diverse content consumption, citizen journalism and user-generated content, enhanced interactivity and engagement, and bridging of geographical and social gaps. The findings demonstrate that new media platforms have played a crucial role in improving media access, empowering individuals to stay informed, participate in news reporting, and engage with diverse content. However, challenges such as the digital divide and information credibility persist, and addressing these issues is important for a more inclusive and fair media landscape.The paper concluded that the issue of whether new media has promoted media access depends on the social, political, and economic class one belongs to. Media access generally is subject to economic power, the new media inclusive.

 

Keywords: New media, media access, digital platforms, content consumption, citizen journalism, and geographical divides.  


 

Cite This Article As: Sulaiman, Y.S. (2023). Explication of the Nexus between the Growth of New Media and Media Access in Nigeria. Inter. J. Eng. Lit. Cult. 11(2): 44-52