Alhaji, M.L (2021). Advertising and Salesmanship: Similarities and Differences. Inter. J. Eng. Lit. Cult. 9(5):148-152

International Journal of English Literature and Culture

IJELC

ISSN:2360-7831

International Journal of English Literature and Culture

Vol. 9(5), pp. 148-152, August 2021

ISSN: 2360-7831

https://doi.org/10.14662/ijelc2021225

Review

Advertising and Salesmanship: Similarities and Differences

Alhaji Musa Liman, PhD

Department of Mass Communication, Faculty of Communication, University of Maiduguri, Borno State, Nigeria.

Accepted 31 August 2021

Abstract

The concept of advertising and salesmanship has been confused to be the same by some individual in different occasions. While some believe that salesmanship is advertising, others have the opinion that advertising is an advanced form of salesmanship. Whichever may be the case, this paper intends to identify the distinctions and similarities between the two concepts and to further make recommendation on how to use and apply the two concepts.

Keywords: Advertising, differences, similarities and salesmanship

Cite This Article As: Alhaji, M.L (2021). Advertising and Salesmanship: Similarities and Differences. Inter. J. Eng. Lit. Cult. 9(5):148-152