International Journal of English Literature and Culture
IJELC
ISSN:2360-7831
International Journal of English Literature and Culture
Vol. 9(3), pp. 90-98, April 2021
ISSN: 2360-7831
DOI: 10.14662/IJELC2021.070
Full Length Research
An analysis of communication strategies for mass mobilization against the spread of Covid-19 in Kogi State
Onakpa, Mohammed Shaibu, Ph.D.1 and Aruwa, Joel Eleojo2
1Department of Mass Communication, Kogi State University, Anyigba, Kogi State, Nigeria.
E-mail: onakpamohammed@gmail.com
2Department of Mass Communication, Kogi State University, Anyigba, Kogi State, Nigeria.
Corresponding author�s E-mail: aruwajoel1@gmail.com
Accepted 17 April 2021
| Abstract |
The paper analyses communication strategies for mass mobilization against the spread of COVID-19 in Kogi state. This attempt at an expose seeks to find out the communication strategies that have been effective, for whom and in what context and the evidences that show the possibilities of strategies adopted. In order to better understand the issues, the health belief model was the anchor theoretical framework, which x-rayed the belief system that have and could be adopted by citizens over the years. This perspective affords policy formulators to know how behaviours are formed and what strategy will best fit a particular environment; risk communication and community engagement (RCCE) or behavioural change communication (BCC). Conclusively, this paper significantly points out the flaws in the strategy adopted on the national front because it affected the economic life of the people. The key to effective risk communication during pandemic is the adoption of behavioural change communication, which will engender reduced incidences when they arise.
Keywords: COVID-19, communication, mass mobilisation, strategies.
Cite This Article As: AZON, F. (2021). Onakpa, M., Aruwa, J.E. (2021). An analysis of communication strategies for mass mobilization against the spread of Covid-19 in Kogi State. Inter. J. Eng. Lit. Cult. 9(3):90-98