IJALIS

ISSN: 2360-7858

 International Journal of Academic Library and Information Science
 

Vol. 8(1), pp. 1–9, January, 2020. 

ISSN: 2360-7858

DOI: 10.14662/IJALIS2019.150

Full Length Research

Academic libraries in Southwest universities in Nigeria were established to supporting teaching, learning and research needs of their parent universities. This mission is best accomplished through effective marketing of Open Access (OA) resources in the library management. Questionnaires are adopted as an instrument for data collection. Ninety questionnaires were distributed but only sixty-two (62) questionnaires were returned and were found useful for this study. Both descriptive and inferential statistics were used to analyze the data collected from the respondents. The analysis revealed that most librarians were professional and experienced. It was observed that most librarians aware and use OA resources daily and weekly. Various methods were used to strategies the marketing of OA resources. There is no significant relationship exists on demographic factors of the respondents and the level of awareness of Open Access resources. It recommends that librarians should consider acquiring the latest and good quality of Open Access resources and ICT tools for easy accessibility.

Keywords: State University, Open Access resources, Awareness, Marketing and Academic Library

Cite This Article As:  Sobalaje, A.J (2020). Awareness and Marketing of Open Access (OA) Resources among Academic Libraries in Southwest State University Of Nigeria. Inter. J. Acad. Lib. Info. Sci. 8(1): 1-9