International Journal of Academic Library and Information Science
 

International Journal of Academic Library and Information Science

Vol. 5(3), pp. 92–96, May, 2017. 

ISSN: 2360-7858

DOI: 10.14662/IJALIS2017.015

Full Length Research

This Paper examines challenges associated with Marketing of Information Resources and Services in Federal University Libraries in North-West zone of Nigeria. The objective is to identify the major challenges associated with marketing of information resources and services as well as the solutions to overcome the challenges. The qualitative research methodology was employed for the study. The Participants chosen for this study were the Heads of Readers services in (5) five Federal University Libraries studied. Interview method was also used as the data collection instrument and thematic analysis was used to analyze the data collected. The major challenges associated with marketing of information resources and services by the libraries include low patronage, inadequate funds to provide relevant resources and services as well as to support the marketing activities, inadequate support from the parent institution, inadequate staff to provide the necessary services with professionalism among others. It is concluded that the libraries in federal university in North-West zone of Nigeria are information markets and the library users are consumers of information and it is expected that libraries studied should be committed to effective services delivery as that will increase the visibility of the library, its resources and services. Practical Implication- It is critical for the library and information science department to include marketing of library services in their curriculum. Librarians must become entrepreneurs and take leadership position in this information age. Librarians must have future oriented focus on their clients.

Keywords: marketing, challenges of marketing, federal university libraries in the North-zone of Nigeria
 

Cite This Article As: Aderibigbe OA, Farouk BL (2017). Challenges on Marketing of Information Resources and Services in Federal University Libraries in North-West Zone of Nigeria. Inter. J. Acad. Lib. Info. Sci. 5(3): 92-96

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