International Journal of Academic Library and Information Science
 

International Journal of Academic Library and Information Science

Vol. 3(10), pp. 295–302, October, 2015. 

ISSN: 2360-7858

DOI: 10.14662/IJALIS2015.053

Full Length Research

Impact of Marketing Library Information Resources on Higher Institutions in Nigeria in the 21st Century

¹Upev, Michael Terver (CLN), ²Akpe, Precious Doo (CLN) and ³Beetseh, kwaghga

¹Library Department Federal University of Agriculture PMB 2373, Makurdi Benue State-Nigeria

michaelupev@gmail.com 

²Library Department  University of Agriculture Makurdi. E-mail: preshdoo@gmail.com

³ Library Department Federal University of Agriculture PMB Makurdi, 2373 Benue State-Nigeria.

 E-mail: beetse.kwaghga@uam.edu.ng

Accepted 20 November 2015

This paper was designed to examine the impact of marketing library information resources on higher institutions in Nigeria in the 21st century. The study was conducted in Makurdi, the Benue state Headquarters. Four research questions were answered by the study. Population for the study included al library staff in University of Agriculture, Benue State University and College of Advanced and Professional Studies (CAPS) Makurdi. Sample for this study was 183 respondents. Data was collected using constructed questionnaire. Data collected was analyzed using mean and Chi-square statistics. Findings revealed that marketing of library information resources has great impact on higher institutions in the 21st Century. The study concluded that marketing of library information resources is essential in making the proper planning, designing and use of such services and products for the better and optimal use of the library. It was recommended that the ultimate aim of marketing library information resources should be to provide the right information to the right user at the right time. All types of library information should be made available for marketing in higher institutions. The problems of marketing library information resources should be properly addressed by the government to enhance the growth and development of higher institutions.

Keywords: Library, Information resources, higher institution, impact and Marketing.


 

Cite This Article As: Upev MT, Akpe PD, Beetseh k (2015). Impact of Marketing Library Information Resources on Higher Institutions in Nigeria in the 21st Century. Inter. J. Acad. Lib. Info. Sci. 3(10): 295-302.

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