IJALIS |
International
Journal of Academic Library and Information Science |
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International Journal of Academic Library and Information Science Vol. 3(2), pp. 31–36, February. ISSN: 2360-7858 DOI: 10.14662/IJALIS2015.004
Full Length Research
Investigating Public Universities Facebook Pages: Extent of Users Engagement
1 Ms Ester Ernest and Mr. Bernad Ronald 2
1Sokoine National Agricultural Library, Sokoine University of Agriculture-Tanzania 2Sokoine National Agricultural Library, Sokoine University of Agriculture-Tanzania 1Corresponding Author’s E-mail: esterrnst@gmail.com
Accepted 17 February 2015
The
development in information technologies have made higher learning
institutions to change the way they communicate with their audiences.
For instance social media such as face book, tweeter and you tube have
been used to communicate with current and prospective students. This
study was conducted to investigate the engagement of the facebook pages
of public universities in Tanzania. Specifically, the study determined
the popularity of the pages, extent to which users put comments upon the
posts as well as virality of the messages/posts on the walls. The
analysis of the metrics such as popularity, commitment and virality was
done to study three Tanzanian public university facebook pages. It was
revealed that, the most popular page was SUZA 97.3%followed by UDOM
90.7%, then OUT 71.1%. The study further found that, UDOM facebook page
had many comments 81%, followed by SUZA 69.3% then OUT which was below
average. The extent to which information were shared in all institutions
were below average. This was 41.2%, 1.2% and 4.8% for UDOM, OUT and SUZA
respectively. Cite This Article As: Ernest E, Ronald B (2015). Investigating Public Universities Facebook Pages: Extent of Users Engagement. Inter. J. Acad. Lib. Info. Sci. 3(2): 31-36.
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