Journal of Political Science and Development
International Journal of Political Science and Development
Vol. 2(6), pp. 117 –131, June, 2014
Full Length Research
How party politics and media communication affect election results in Hong Kong: forecasting party strategies in the 2015 district council and 2016 legislative council elections
Prosper Bernard, Jr., Pak Kuen Au2, Michel Plaisent3 and James Ming-Hsun Chiang4
1Lecturer of Political Science, City University of New York. Corresponding author’s E-mail: Prosper.Bernard@csi.cuny.edu
2News Editor, Oriental Press Group.
3Full Professor, Department of Management and Technology, University of Quebec in Montreal.
4Post Doctoral Fellow Supervisor, Research Center of Government Management, Peking University.
 Corresponding author’s contact information: Department of Political Science and Global Affairs, CUNY-CSI, 2800 Victory Blvd, 2N-223, Staten Island, NY 10314.
Accepted 18 June 2014
analyzes the electoral outcomes of Hong Kong’s District Council and
Legislative Council elections in 2011 and 2012 respectively. It
focuses particularly on the role that the media and intra-alliance
party coordination played in influencing those electoral outcomes.
Empirical evidence shows that the dissemination of negative
information through the media and lack of coordination between
members of the pro-democratic camp contributed to its electoral
setbacks in recent elections. In the wake of the 2012 election, all
political parties began to rethink of how to better manage their
media exposure in order to enhance reelection probabilities of their
members who are going to face popular scrutiny in the 2015 District
Council and 2016 Legislative Council elections. Personal accounts of
various political parties’ leaders reveal that parties are
developing more effective media strategies to be used in future
elections and recognize the importance of maintaining unity among