Journal of Economic and Business Management
International Journal of Economic and Business Management
Vol. 4(2), pp. 40-54, July, 2016.
Full Length Research
Emperical Perspectives of Social Media and International Entrepreneurship in Nigeria
Mercy Ejovwokeoghene Ogbari 1 Musibau Akintunde Ajagbe 2, Adunola Oluremi Oke3 and Kelly Ugonna Ejimofor4
1,2,3,4Department of Business Management, Covenant University, Ota, Nigeria.
Accepted 2 July 2016
all over seek ways of introducing their products to international
markets, but international business environment pose a lot of
opportunities and threats to foreign entrants. The cultural, political
and technological environment has a lot to do in entrepreneurial success
in global markets. The study examined the effect of social media on
international entrepreneurship in Nigeria. The general objective of the
study is to critically determine the extent to which social media have
contributed to the international venturing of entrepreneurs in Nigeria.
One hundred questionnaires were administered to collect primary data
that treated appropriate research questions and four hypotheses were
tested accordingly. The results of this study indicated that
technological advancement has significant impact on business
transactions of international entrepreneurs which could be traceable to
the fact that most small business entrepreneurs are technological
inclined to transact businesses. The study found that so far the proper
understanding of the usage of social media tools has offered more to the
entrepreneurial venture decision making. Also the social media tool has
been proven to enhance business dealings which also have to do with
entrepreneurial success in the international markets. The study
recommends that since technological products provide ample benefits for
international entrepreneurs, organizations should endeavour to provide
indispensable technologies that supports international transactions .
Cite This Article As: Ogbari ME, Ajagbe MA, Oke AO, Ejimofor KU (2016). Emperical Perspectives of Social Media and International Entrepreneurship in Nigeria. Inter. J. Econ. Bus. Manage. 4(2): 40-54.