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 International Journal of Economic and Business Management
 

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 International Journal of Economic and Business Management

Vol. 4(1), pp. 1-10,  January, 2016.

ISSN: 2384-6151

DOI: 10.14662/IJEBM2015.028

 

 

Full Length Research

 

Discernment and Approach of Customers and Dealers about Tupperware Products

 

Dr. N.  Srividhya, Professor, Villupuram

 

SRI MANAKULA VINAYAGAR ENGNEERING COLLEGE, Pondicherry

       (23/12, Thayumanavar Street, Villupuram)

 

Accepted 7 January 2016

Abstract

 

Awareness is the collection, identification, organization, and interpretation of sensory information in order to represent and understand the environment. All awareness involves signals in the nervous system, which in turn result from physical stimulation of the sense organs. For example, vision involves light striking the retinas of the eyes, smell is mediated by odor molecules and hearing involves pressure waves. Perception is not the passive receipt of these signals, but can be shaped by learning, memory, and expectation. Perception involves these "top-down" effects as well as the "bottom-up" process of processing sensory input. The "bottom-up" processing is basically low-level information that's used to build up higher-level information (i.e. - shapes for object recognition). The "top-down" processing refers to a person's concept and expectations (knowledge) that influence awareness. This study is an attempt to identify the awareness and approach towards Tupperware products among consumers and dealers. Tupperware products are more likely among the various cadres of customers. It is an attempt to measure the awareness about Tupperware products.

Keywords: Awareness, Discernment, Knowledge, Influence

 

Cite This Article As: Villupuram NS (2016). Discernment and Approach of Customers and Dealers about Tupperware Products. Inter. J. Econ. Bus. Manage. 4(1): 1-10.

 

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