Journal of Economic and Business Management
International Journal of Economic and Business Management Vol. 1(2), pp. 19–24, November
©2013 Academic Research Journals
Full Length Research
The Effect of Trust in Adoption of Internet Banking: A case study of Nigeria.
POPOOLA Naimat F.
Teknologi Malaysia. E-mail:
The concept of trust in the domain of internet
banking has received a significant rate of interest and was recognized
by researchers as one of the key motive why a large percentage of
consumers are still reluctant to accept Internet banking, most
especially in developing countries and Nigeria in particular. There is
imbalance in the methodology and analysis of internet banking as the
majority of the study in this field adopts quantitative methodology.
There is little qualitative research that investigates the effect of
trust in adoption of internet banking from the customers’ perspective.
This paper aimed to explore qualitatively the effect of trust on
adoption and usage of internet banking. This study analyzed the data
that was drawn through interviews with 40 bank customers in Nigeria. The
four themes that emerged from the data in this study show that Nigerian
customers lack trust in internet banking because of security issue, bank
reputation, information technology and institution based trust.