Vol. 11(4), pp. 112 --117 May, 2023. 

ISSN: 2360-7858

https://doi.org/10.14662/ijalis2023090

 

Full Length Research

 

Abstract

The study investigated researchers profile for effective marketing of library services in universities in North-East, Nigeria. The design of the study was descriptive survey research. The population of the study comprised of 190 librarians working in both federal and state university libraries in universities in North-East, Nigeria. The sample of the study was the entire population as it was considered a manageable size. Instrument employed for the gathering of data was the structured questionnaire Data was analyzed using mean and standard deviation. Findings from the study revealed that marketing of library services in universities in North- East, Nigeria is relatively poor; researchers profile contributes less to the effective marketing of library services; challenges associated with obtaining profiles of researchers includes: lack of adequate staff, ICT facilities inadequate , ineffective network access in the library, lack of appropriate profiling software , lack of appropriate ICT facilities for information profiling, lack of trained staff with marketing skills, poor power supply to the library, poor response attitudes of researchers to library request for their profiles, inadequate funding, lack technical know-how to effectively use the ICT facilities, inadequate knowledge of management software, librarians are skeptical about the use of ICT facilities.

 

Keywords: Researchers, profiles, effective marketing, library services, universities

 

	Cite This Article As: Bantai, R.C. (2023). Researchers’ profile for effective marketing of library services in university libraries North- East, Nigeria. Inter. J. Acad. Lib. Info. Sci. 11(4): 112-1171