Vol. 11(2), pp. 40--47 March, 2023. 

ISSN: 2360-7858

https://doi.org/10.14662/ijalis2023035

 

Full Length Research

 

Abstract

This study investigated the information requirements and seeking behavior of media practitioners: a focus on selected states in Niger Delta Region of Nigeria. To direct the study, four (4) research questions were developed. A descriptive research design was adopted in the inquiry. For the poll, a sample of 930 media professionals from government-owned broadcasting stations in the states of Delta, Edo, and Rivers was used. A sample of 270 respondents, representing 29% of the total population, was chosen using the proportionate and easy random selection techniques. The researcher created a self-structured 24-item questionnaire as the means of gathering data, and it was carefully reviewed before use to guarantee face and content validity. Statistics that is both descriptive and inferential, such as frequency counts, straightforward percentages, mean averages, and correlation. The benchmark for deciding the union between the self-determining and reliant variables was the threshold of significance of 0.05. The information demands of media practitioners were found to be statistical information, current affairs information, technical information, political information, viewpoint, and news. Also, it was discovered that media professionals look for information by interacting face-to-face, consulting written materials, looking up information online, visiting e-libraries, looking up e-books, looking up information on digital-platforms, and using magazines. The study came to the conclusion that media professionals are essential in every community because of their responsibility for promoting human advancement and peaceful coexistence; accordingly, they use an assortment of information-sources and information-seeking techniques. Therefore, among other things, it was advised that management of news channels should set up committees to critically assess the identified information-seeking constraints experienced by media experts and provide potential remedies.

 

Keywords: Information requirements, Seeking behaviour, Media practitioners, Broadcasting stations, Niger Delta Region, Nigeria

 

	Cite This Article As: Arumuru, L. (2023). Information Requirements and Seeking Behavior of Media Practitioners: A Focus on Broadcast Stations in Selected States in Niger Delta Region of Nigeria. Inter. J. Acad. Lib. Info. Sci. 11(2): 40-47