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ISSN: 2360-7858 |
International
Journal of Academic Library and Information Science |
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Vol. 7(6), pp. 129–146, July, 2019. ISSN: 2360-7858 DOI: 10.14662/IJALIS2019.081
Full Length Research
Marketing Information in Academic Information Centers
1ISA, Ladi Maryam and 2ABDULSALAMI, Lucky T. PhD.
1Center for Entrepreneurial Development, Federal University Lafia, Nasarawa State, Nigeria. Corresponding author’s E-mail: ladimaryamisa@gmail.com 2Department of Library & Information Science, Federal University Lafia, Nasarawa State, Nigeria. Email:luckyabdulsalami@gmail.com.
Accepted 9 July 2019
This research effort was directed towards application of marketing concept in non-profit organizations, with specific attention to academic information centers. The study elaborates the meaning and development stages of the marketing concept in business organizations. Also, it investigated the processes of adopting and implementing the marketing concept in organizations generally and its application to academic information centers. The problems associated with adoption and implementation of the marketing concept in organizations and academic information centers was included. However, the study discovered that marketing behavior is inherent in both profit and non-profit organizations, particularly, in academic information centers. The researchers concluded the investigation by proposing some recommendations for the full introduction of the marketing concept for the effective operations of the academic information centers.
Keyword: Information Science, Market, Marketing Concept, Information Product, Information Resources, Information Centre.
Cite This Article As: ISA, LM., ABDULSALAMI, LT (2019). Marketing Information in Academic Information Centers. Inter. J. Acad. Lib. Info. Sci. 7(6): 129-146
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