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International
Journal of Academic Library and Information Science |
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International Journal of Academic Library and Information Science Vol. 3(10), pp. 303–309, October, 2015. ISSN: 2360-7858 DOI: 10.14662/IJARER2015.051
Full Length Research
Strategies for Marketing Information Resources and Services in Federal University Libraries in the North-west zone of Nigeria
Oluwagbemiga Abiodun Aderibigbe
Bayero University Kano. E-mail: abiodun4va@gmail.com
Accepted 28 October 2015
This study
examines the Strategies for marketing Information Resources and Services
in Federal University Libraries in North-West zone of Nigeria. The
objective of the paper is to identify the strategies employed for
marketing of information resources and services, and also to identify
the major challenges associated with marketing of information resources
and services as well as the solutions to overcome the challenges. The
qualitative research methodology was employed for the study. The
participants chosen for the study were the Heads of Readers services via
the use of purposive sampling technique in the (5) five Federal
University Libraries studied. Interview method was also used as the data
collection instrument and thematic analysis was used to analyze the data
collected. The finding show the strategies employed for marketing of
information resources and services which include Advertisement,
displays, exhibitions, alert, use of billboards, orientation programmes,
conferences, and library week for delivery of information services. The
major challenges in marketing of Information Resources and Services
identified include inadequate fund, lack of incentives, lack of
technical know-how and lack of marketing skills, lack of feedback from
the users in terms of services provided to them, lack of proper
training, and lack of constant power supply. Cite This Article As: Aderibigbe OA (2015). Strategies for Marketing Information Resources and Services in Federal University Libraries in the North-west zone of Nigeria. Inter. J. Acad. Lib. Info. Sci. 3(10): 303-309.
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